In this episode of Tilson Talks, Tracy speaks with Blue Arauz, Yelp Senior Community Director, on how restaurants and consumers can leverage Yelp to navigate the new normal. As a Yelp Community Manager for the last seven years, Blue has established innovative marketing campaigns that put the spotlight on local businesses and engage his local community review writers.
Blue Arauz has made a career out of coming up with creative ideas. As a Yelp Community Manager for the last 7 years, he has established innovative marketing campaigns that put the spotlight on local businesses and engage his local community of review writers. From Summer of Steak, a meaty kick-off to the summer, to his newly established First Taste Friday, which encourages consumers to try a new restaurant every first Friday of the month, he is always thinking of the next big idea that will get people excited to check out local businesses.
Top 3 Takeaways
- Tips and best practices on how restaurants can navigate the current time
- How to stay engaged with guests even though they aren’t coming in to dine
- Other service industry tips/trends
Connect with Blue Arauz on Linkedin!
Today’s episode was brought to you by Tilson PR.