Tilson PR President and Founder Tracy Tilson recently shared her expertise in FranchiseWire, outlining how franchise brands can build excitement, generate media coverage, and establish strong community connections before and after a new location opens.
In the article, Tilson breaks down a 90-day public relations strategy designed to maximize the impact of a franchise grand opening. From developing compelling local stories and building relationships with media to partnering with community organizations, engaging influencers, and sustaining momentum after opening day, she highlights how strategic PR can turn a new location launch into a long-term growth opportunity.
The core takeaway: A successful franchise opening isn’t just about generating buzz on opening day. It’s about building awareness, credibility, and lasting community relationships through a well-planned PR strategy.
Read the full article on FranchiseWire: How to Build Buzz for a New Franchise Opening
