When Coca-Cola wanted to roll out Coke Zero Sugar at Burger King in a big way, Tilson PR executed a multi-faceted national PR program including a social integration with The Try Guys – an internet sensation with over 30 million followers across platforms. In a ninety-minute YouTube livestream on Eat With Keith Live, host Keith Habersberger and several special guests feasted on the Burger King menu, spotlighting Coke Zero Sugar and the Steakhouse Bacon Whopper. The livestream was accompanied by social promotions across The Try Guys’ channels.
We bring our clients to the forefront of industry conversations in part by capitalizing on relevant moments in time, like national food holidays. To support Checkers and Rally’s in honor of National French Fry Day on July 12, Tilson PR architected and executed a multi-pronged PR program targeting national, regional and local media. We also leveraged digital media integrations to drive new and existing rewards members to enter an app-based sweepstakes while amplifying in-store offer details to increase restaurant traffic. The results? 11.8+ Billion impressions and the most sweepstakes entries the brands have received since 2020.
When PetMeds wanted to accelerate their influencer partnerships and campaigns, they turned to Tilson PR to tap into our extensive database of content creators and influencers across the country. From local market micro-influencers to some of the largest macro-influencers in the pet space, we have access to incredible talent that reaches the right audience for clients and amplifies offerings. We designed a program that authentically integrates priority products and key message points, resulting in highly engaging content that also serves as assets for the brand to utilize across their owned channels.
Tilson PR’s attention-getting public relations campaign for Staples put celebrity ambassador Katy Perry in the spotlight to kick off the Staples for Students cause related marketing program in support of DonorsChoose.org.
Staples and Tilson PR teamed up with superstar Nick Jonas to get major media attention for Think It Up, a movement to inspire students to pursue their passions and encourage teacher-led classroom innovation.
Tilson PR powered Staples’ partnership with Vanessa Williams to support New York City Public School Teachers by giving public school teachers the supplies they needed through DonorsChoose.org.
The Tilson Team shines with the stars by garnering major media coverage at the Bonefish Grill Oscars Viewing Party in Los Angeles, featuring brand ambassador Mario Lopez. Celebrities and influencers enjoyed Bonefish Grill fresh fish specialties, while press “ate up” the star-studded event.
When Tilson PR made the celebrity ambassador match for Life is Good with actor Jordan Fisher it was a targeted brand strategy with market synergy that got results through a multi-pronged influencer campaign.
Tilson PR is Go-to Agency for New Market Expansions
The Tilson team ran with the Susan G. Komen Foundation at a breast cancer fundraiser that hosted more than 20,000 people along the West Palm Beach, Fla. Intracoastal waterway. Grand Marshall of the Race, Hoda Kotb, was on hand to inspire and connect with survivors and attendees and get maximum media attention for the event.