February 6, 2018
One of the most commonly used tools in the art of media relations is the press release: An official announcement made by an organization released directly to the media with the intention of garnering publicity for something newsworthy. As common as they are, it is challenging for non-PR professionals to develop strong releases that will reach their target audience.
January 30, 2018
A core area typically handled by public relations professionals is media relations: the art of working with members of the media to manage coverage of an organization. This can range from writing and distributing press materials to arranging media tours and exclusive interviews.
January 23, 2018
Even in the age of the social media influencer, there is still something to be said about the value of working with traditional celebrities for public relations campaigns. Famous faces of musicians, actors, and athletes can instantly give brands added appeal in competitive markets as they reach thousands, if not millions of fans through media opportunities and their own social media channels.
January 16, 2018
It is an ordinary workday afternoon and a crisis breaks out within your organization: Are you prepared to deal with the onslaught of media attention and public pressure? Who is the best person to take the lead? How do you intend to manage the flood of incoming and outgoing information? What is your crisis communications plan?
January 9, 2018
The beginning of the new year is finally here, meaning that resolutions are in the works for those of us looking to make ourselves better than we were the year before. For those working with a public relations team, this is the optimal time to look back on previous efforts, gauge areas of growth, and set down plans to achieve success in the year ahead. By making one of the following resolutions, you’re sure to maximize your work and sense of control this year: