Twitter's Vine launched to tons of fanfare just a few short months ago, and for brands looking for quick and relevant ways to tell their story, it’s already proving to be a valuable tool. But like any new social network, brands are trying to figure out how to make Vine work for them, testing the waters to see what works—and what sticks.
For those not familiar with Vine, it’s best described as a mini-video sharing app that allows users to quickly capture and push out content via six-second video feeds. Like other leading social channels, Vine allows users to search for content using the popular hashtag feature that’s become commonplace today.
This past week Tilson PR hosted it’s second #TilsonBizChat with special guest Craig Agranoff, CBS12 Television News Contributor and author of ‘Do It Yourself Online Reputation Management: A Step-By-Step Guide To Building Or Repairing Your Online Reputation’ Agranoff shared some fantastic advice on how to build, maintain and repair online reputation. For those unable to participate we’ve put together a recap of the chat below:
Question One: What steps have you taken to manage your online reputation?
Those in attendance shared various steps they’ve taken to manage the online reputation of their business. Some of these included:
Have a Presence
The first step in social media is to create a presence on the right platforms. Before you jump on any social media channel — do your research. Participate on platforms that make the most sense for your business and if your time and resources are limited, limit the number of platforms your business is active on.
Know the Rules
Before you start posting, tweeting and uploading, take the time to learn each platform’s terms and conditions. Every social site has different rules and unless you read all of them you could be putting yourself, and your business, at serious risk. You can check out some of the major platform’s rules below:
We are very excited to announce Tilson PR’s second #TilsonBizChat March 21 at 2 PM EST. Last month our guest was Editor in Chief of South Florida Business Journal, Kevin Gale. This month we are privileged to have Craig Agranoff, CBS12 Television News Contributor and author of ‘Do It Yourself Online Reputation Management: A Step-By-Step Guide To Building Or Repairing Your Online Reputation’ as our special guest.
If you’re concerned with your businesses online reputation this is a must attend event! Agranoff will share strategies, tactics, tips for managing online reputation. Those in attendance will hear:
Twitter provides a plethora of opportunities for small businesses. The fast-paced, real-time social platform can be used to drive traffic, answer questions, target and grow new audiences, monitor industry relevant conversations and much more.
Starting with specific goals and objectives is the best approach to launching a business Twitter presence. Those who jump blindly onto Twitter almost always find it overwhelming, difficult and yielding minimal results. To help your business get the most out of its Twitter endeavors we’ve put together five must-follow steps.
Social media is here to stay! Personalities, public figures, brands, nonprofits and organizations use social media in a variety of ways including public relations, marketing, recruiting, customer service and reputation management.
No matter what you’re using social media for, both contests and campaigns will most certainly play a major role in your efforts. Today’s article should help you better understand the role contests and campaigns play in your social strategy.
Collaboration, by definition, is the act of working together to create. In what has become a competitive world of connected communications, nothing is more critical to creation than working as one.
Today PR and communications strategies require collaboration more than ever before. Case in point: Oreo’s recent triumph during this year’s Super Bowl. Oreo worked in step with their agency partners to quickly capitalize on the now infamous 34-minute Super Bowl blackout that made national headline news. When the lights went out during the “big game,” Oreo quickly sprang into action, creating and posting a digital ad on Twitter. Within moments the ad went viral, earning the brand millions of impressions—including over 15,000 retweets and more than 21,000 likes on Facebook.
Tilson PR is excited to announce #TilsonBizChat! We’ve created a monthly Twitter chat to provide businesses of all shapes and sizes an opportunity to engage in real-time, on-point discussions on a wide variety of topics. Our first #TilsonBizChat will take place Thursday, February, 21 at 2pm EST. Our special guest, Editor in Chief of South Florida Business Journal, Kevin Gale (@SFlaBizEditor & @SFlaBizJournal) will share tips and tactics for becoming an industry thought leader.
If you’ve noticed a marked change in engagement on your Facebook Page it’s likely the result of Facebook’s updated EdgeRank. EdgeRank is the algorithm created and used by Facebook to determine when and where posts appear in people’s ‘top news’ feed. Understand EdgeRank and improve your Facebook Page’s visibility and effectiveness.
When someone “Likes” a Facebook Page they won’t necessarily be shown every post put out by that Page. In order to take advantage of offers, click “like”, comment and share people need to see posts. Visibility is essential!
Tilson PR has the key to getting your Facebook Page the most visibility! We’ve researched and tested to come up with solutions to the Facebook visibility hurtle.
2012 was an exciting year for social media! We saw a number of key changes and an abundance of growth. Facebook launched it’s hugely popular Timeline and acquired the visual platform Instagram while Google + and Pinterest joined the social media giants ranks. LinkedIn made some big moves by overhauling their entire platform to maintain relevancy. And, there was a significant push on several of the platforms towards paid marketing for businesses looking to enhance their presence on social platforms.
Now that we’ve touched on the importance of integrating influencer and advocacy programs into your PR efforts, we know what you’re probably thinking. “I love this idea, but how do I get started?”
As practitioners that have spent the last few years working with influencers we can share with confidence that it all boils down to two words: diligence and connections. Building relationships with those who have clout and connections will result in greater engagement and talk value for your brand. And the more an influencer feels emotionally connection to your brand, the more likely he/she is to share your content and spark organic buzz around your brand.
There has been a lot of buzz lately around the term influencer marketing within the worlds of public relations and social media. While Tilson often leads influencer strategies as part of our client programs, we often encounter the same confusions and questions from those looking to leverage the clout of influencers to make a splash for their brand. Most want to know the true definition of a brand influencer and what makes them different from a brand advocate?
The short answer ties back to the single most effective form of marketing, word of mouth. Brands should view both influencers and brand advocates as assets that evoke trust and can be instrumental in leading consumers to a call to action.