Displaying items by tag: team work
Monday, 25 February 2013

Collaboration in a Connected World

Collaboration in a Connected WorldCollaboration, by definition, is the act of working together to create. In what has become a competitive world of connected communications, nothing is more critical to creation than working as one.

Today PR and communications strategies require collaboration more than ever before. Case in point: Oreo’s recent triumph during this year’s Super Bowl.  Oreo worked in step with their agency partners to quickly capitalize on the now infamous 34-minute Super Bowl blackout that made national headline news. When the lights went out during the “big game,” Oreo quickly sprang into action, creating and posting a digital ad on Twitter. Within moments the ad went viral, earning the brand millions of impressions—including over 15,000 retweets and more than 21,000 likes on Facebook. 

Talk about knowing how to play the game!   The secret behind Oreo’s success? Collaboration.

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