Collaboration, by definition, is the act of working together to create. In what has become a competitive world of connected communications, nothing is more critical to creation than working as one.
Today PR and communications strategies require collaboration more than ever before. Case in point: Oreo’s recent triumph during this year’s Super Bowl. Oreo worked in step with their agency partners to quickly capitalize on the now infamous 34-minute Super Bowl blackout that made national headline news. When the lights went out during the “big game,” Oreo quickly sprang into action, creating and posting a digital ad on Twitter. Within moments the ad went viral, earning the brand millions of impressions—including over 15,000 retweets and more than 21,000 likes on Facebook.