Public Relations
Public Relations

Public Relations (3)

Tuesday, March 24, 2015

Millennials Put on Listening Ears

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According to Nielsen's new Audio Today Report, "Millennials hold the majority when it comes to the number of weekly radio listeners by generation in the U.S.  Of the 243 million Americans (aged 12 or older) using radio each week, 66.6 million of them are Millennials.  This far outpaces the size of the weekly Generation X and Boomer radio audiences, with 57.9 million weekly listeners each. The younger generation also listens to alot!  Millennials spend more than 11 hours a week with radio, and nearly three quarters (73%) of their listening occurs while outside the home and close to making purchasing decisions."

 

At Tilson PR, we've always believed that radio is an important part of the media mix for successful public relations campaigns! Stay tuned to Tilson at www.tilsonpr.com.

 

Thursday, July 25, 2013

Make News Like a Royal

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With all news outlets focused on the new Royal Heir, the birth of Will and Kate’s new baby boy—George Alexander Louis—offers a great lesson on how to make news like a royal.  Here are five tips that any brand can take to score some media fit for his majesty:

Build BuzzBuzzFeed has become a leading source for following news and topics—with a fun, humorous and human-interest twist. But, you don’t necessarily have to rely on BuzzFeed to pick up your news. You can create your own feed by signing up for a BuzzFeed account, creating your own list and sharing it on your social channels to drive views.

Managing your message isn’t a simple task these days. Gone are the days where you simply issued a press release and hoped it got picked up verbatim.

Along with today’s digitally-driven culture and the proliferation of social sites like Twitter, managing your message is less in your control than ever before. So it’s more important than ever before that you’re maximizing what you’re saying. Frankly, it’s time you started thinking like a reporter.

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