Thought Leadership Blog (31)
According to Nielsen's new Audio Today Report, "Millennials hold the majority when it comes to the number of weekly radio listeners by generation in the U.S. Of the 243 million Americans (aged 12 or older) using radio each week, 66.6 million of them are Millennials. This far outpaces the size of the weekly Generation X and Boomer radio audiences, with 57.9 million weekly listeners each. The younger generation also listens to alot! Millennials spend more than 11 hours a week with radio, and nearly three quarters (73%) of their listening occurs while outside the home and close to making purchasing decisions."
At Tilson PR, we've always believed that radio is an important part of the media mix for successful public relations campaigns! Stay tuned to Tilson at www.tilsonpr.com.
Love was in the air and on social media this week! Check out which brands struck fans with cupid’s arrow and who spent the big day out in the cold in this week’s Social in 5!
Social News and Strategies:
Whether you were taking a trip down memory lane with your personalized Facebook “Lookback” video, rejoicing at the birth of the first Jonas baby or trying your hardest to win Esurance’s $1.5 million Super Bowl giveaway, this week was full of social buzz. Check out more highlights in this week’s Social in 5.
Social News and Strategies:
Millennials are flocking to SnapChat and the New York Lottery is appealing to their cause-driven interests for a give back campaign. Find out why and more in this week’s Social in 5:
This week’s Social in Five reminds us how to make our influencers work for the brands and the company’s we support from social media metrics; new Twitter users; global giving; preview “guides” and social storytelling.
Social News and Strategies:
Every PR pro has been there –created the perfect pitch, contacted an editor, writer or producer with the idea, and secured a media placement for a client! What’s important to remember after those important steps is how to maximize the opportunity.
In today’s social media driven world, tweets and Facebook posts can propel your placement toward audiences that may not have seen it otherwise. The next time a newspaper article hits or TV station airs the story you pitched for a client or company you work with — consider these additional tactics to make the most of the coverage:
From dedicated product pages on LinkedIn to men (yes, men!) on Pinterest to the all-new Mustang unveiling on Instagram, check out this week’s Social in Five:
Social News & Strategies:
- LinkedIn has introduced Showcase Pages to make its platform more brand-friendly.
- The dedicated content pages allow major brands like Microsoft to focus on a singular sub-brand such as Xbox and direct targeted content to users interested in the specific topic.
- Companies can have up to 10 Showcase Pages.
- Great for users who only want information on one specific brand.
- With Showcase Pages, marketers can promote content as sponsored updates in users' news feeds, which is LinkedIn's rendition of native ads.
- The biggest distinction between the new pages is that they carry space for paid Follower Ads to grow their user base.
With the holiday season approaching, it’s not only a time for year-end reviews and planning, but also a time to give back to the community and to those less fortunate. From canned food collections to toy drives to monetary donations, there are many ways to turn this hectic time of year into something so much more meaningful.
This year, following an incredible presentation from James S. Gavrilos, Executive Director of Boca Helping Hands, a community-based 501© (3) organization that provides help for people in crisis situations including meals, the Tilson PR team jumped at the opportunity in giving back to this group. Every week, the Tilson PR team volunteers at the Boca Helping Hands facility. From working the front desk to warehouse support to bagging groceries, the Tilson team is ready to roll up their sleeves to make a difference.
News breaks faster than ever these days. In fact, social networks, like Twitter, often report real-time events before major news networks can even get to the scene. This new era of real-time PR has become a hot button over the past year. For instance, Oreo was one smart cookie during the Super Bowl last year when they used the blackout to their advantage. Instantly brands clamored to figure out the most effective ways to jump on the real-time PR bandwagon.
First, let’s define this new communications strategy. Real-time PR happens when brands react within minutes, not days, after news breaks. It can also include pushing clever content around a pop culture event or a moment. In most cases brands hope they’re setting the stage for their message to go viral.
Every brand, every day, tells a story.
Whether you’re a start-up, a mom-and-pop, a consumer packaged good or a corporate giant, every day you open your doors and put your brand out to the world.
How do they get to know you? Via your master narrative, the story you’re telling that lets the public learn who you are, what you do and what you stand for. For example, Dunkin’ Donuts tells a story about keeping people running with America’s favorite all-day coffee and baked goods to billions of busy consumers, whereas a brand like Staples puts forth a story of one-stop shopping for office supply needs.
It’s no secret that content is king. Not a day goes by where were not busy generating content in some form for our clients. We often here, “where should my content live—Facebook or my website?”
Our general answer is: both. Don’t neglect one over the other; rather, connect them all in ways that make them work together to drive engagement, SEO and consumer education all at once. With the rise of social media, platforms like Facebook, Twitter, Pinterest and Instagram are chipping away at the market share of one of strongest tools in your communication toolbox: your website. With recent stats showing Facebook having more than 1.1 billion users worldwide, it’s certainly tempting to drive your core customer to your Facebook page over your website. Not to mention it’s a lot easier to curate your news and opinions using Twitter.
With all news outlets focused on the new Royal Heir, the birth of Will and Kate’s new baby boy—George Alexander Louis—offers a great lesson on how to make news like a royal. Here are five tips that any brand can take to score some media fit for his majesty:
Build Buzz–BuzzFeed has become a leading source for following news and topics—with a fun, humorous and human-interest twist. But, you don’t necessarily have to rely on BuzzFeed to pick up your news. You can create your own feed by signing up for a BuzzFeed account, creating your own list and sharing it on your social channels to drive views.