It’s no secret that content is king. Not a day goes by where were not busy generating content in some form for our clients. We often here, “where should my content live—Facebook or my website?”
Our general answer is: both. Don’t neglect one over the other; rather, connect them all in ways that make them work together to drive engagement, SEO and consumer education all at once. With the rise of social media, platforms like Facebook, Twitter, Pinterest and Instagram are chipping away at the market share of one of strongest tools in your communication toolbox: your website. With recent stats showing Facebook having more than 1.1 billion users worldwide, it’s certainly tempting to drive your core customer to your Facebook page over your website. Not to mention it’s a lot easier to curate your news and opinions using Twitter.