According to Nielsen's new Audio Today Report, "Millennials hold the majority when it comes to the number of weekly radio listeners by generation in the U.S. Of the 243 million Americans (aged 12 or older) using radio each week, 66.6 million of them are Millennials. This far outpaces the size of the weekly Generation X and Boomer radio audiences, with 57.9 million weekly listeners each. The younger generation also listens to alot! Millennials spend more than 11 hours a week with radio, and nearly three quarters (73%) of their listening occurs while outside the home and close to making purchasing decisions."
At Tilson PR, we've always believed that radio is an important part of the media mix for successful public relations campaigns! Stay tuned to Tilson at www.tilsonpr.com.