- Say it with pictures! Show more of your personality with fun and engaging photos.
- Connect on a deeper level with a potential follower just by saying their name.
- Be yourself! Whether you’re tweeting on behalf of a brand or as you, you have a personality that should shine through.
- Pinterest added support for GIFs to their mobile apps
- The GIFs are playable in the grid and Pin close-up.
- Users will be able to maintain an elegant user experience by only playing GIFs when the Pinner clicks them.
- The new feature will minimize waste of speed and bandwidth by using the click-to-play design. As a result, GIFs, which are generally large files, are only loaded with the intent to play.
- The feature was built with an easy-to-consume API so we could extend to mobile clients.
- The newest trend for brands is using Twitter-as-a-service. A brand will encourage a user to send a tweet to a specific handle and the tweet will trigger the handle to deliver a service.
- A few recent successful examples: Starbucks Tweet-a-Coffee, One HourTranslation & ”The “#Tweethearts” campaign.
Social Campaigns and Case Studies:
- The top florists got creative with their Valentine’s Day Twitter campaigns this year.
- In honor of the holiday, the UK retailer M&S rebranded its Twitter profile, with its description #ShareTheLove. The campaign encouraged users to engage and spread its message by asking followers to use the hashtag and tweet pictures that depict what love means to them. In return, the retailer treated one lucky participant to free flowers for a full year.
- Knowing that men account for 73% of all flower sales on Valentine’s Day, florist Teleflora teamed up with the NBA to promote its range of romantic bouquets. Its Send and Score campaign featured well-known NBA players sharing Valentine’s stories and revealing which of Teleflora’s bouquets they will be sending to their loved ones. They also ran a Valentine’s sweepstakes giving away a trip for four to an NBA Playoff game. Although the campaign was a huge success, it was difficult to track due to a lack of a hashtag connected to the campaign.