Social in Five
Wednesday, February 19, 2014

Social in Five

Written by  Danielle Clarke
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Love was in the air and on social media this week! Check out which brands struck fans with cupid’s arrow and who spent the big day out in the cold in this week’s Social in 5!

Social News and Strategies:




How To Add More Personality To Your Tweets

  • Say it with pictures! Show more of your personality with fun and engaging photos.
  • Connect on a deeper level with a potential follower just by saying their name.
  • Be yourself! Whether you’re tweeting on behalf of a brand or as you, you have a personality that should shine through.

Pinterest Adds GIFs to Mobile

  • Pinterest added support for GIFs to their mobile apps
  • The GIFs are playable in the grid and Pin close-up.
  • Users will be able to maintain an elegant user experience by only playing GIFs when the Pinner clicks them.
  • The new feature will minimize waste of speed and bandwidth by using the click-to-play design. As a result, GIFs, which are generally large files, are only loaded with the intent to play.
  • The feature was built with an easy-to-consume API so we could extend to mobile clients.


Trend Alert: Twitter-as-a-Service

  • The newest trend for brands is using Twitter-as-a-service. A brand will encourage a user to send a tweet to a specific handle and the tweet will trigger the handle to deliver a service.
  • A few recent successful examples: Starbucks Tweet-a-Coffee, One HourTranslation & ”The “#Tweethearts” campaign.

Social Campaigns and Case Studies:

War of the Roses: The Twitter battle for Valentine’s Day flowers

  • The top florists got creative with their Valentine’s Day Twitter campaigns this year.
  • In honor of the holiday, the UK retailer M&S rebranded its Twitter profile, with its description #ShareTheLove. The campaign encouraged users to engage and spread its message by asking followers to use the hashtag and tweet pictures that depict what love means to them. In return, the retailer treated one lucky participant to free flowers for a full year. 
  • Knowing that men account for 73% of all flower sales on Valentine’s Day, florist Teleflora teamed up with the NBA to promote its range of romantic bouquets. Its Send and Score campaign featured well-known NBA players sharing Valentine’s stories and revealing which of Teleflora’s bouquets they will be sending to their loved ones.  They also ran a Valentine’s sweepstakes giving away a trip for four to an NBA Playoff game. Although the campaign was a huge success, it was difficult to track due to a lack of a hashtag connected to the campaign.
Read 12304 times Last modified on Wednesday, 19 February 2014

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