Social in Five
Tuesday, November 26, 2013

Social in Five

Written by  Jackie Guzman
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From dedicated product pages on LinkedIn to men (yes, men!) on Pinterest to the all-new Mustang unveiling on Instagram, check out this week’s Social in Five:

Social News & Strategies:

LinkedIn Gets More Brand Friendly with Dedicated Product Pages, Targeted Content

  • LinkedIn has introduced Showcase Pages to make its platform more brand-friendly.
  • The dedicated content pages allow major brands like Microsoft to focus on a singular sub-brand such as Xbox and direct targeted content to users interested in the specific topic.
  • Companies can have up to 10 Showcase Pages.
  • Great for users who only want information on one specific brand.
  • With Showcase Pages, marketers can promote content as sponsored updates in users' news feeds, which is LinkedIn's rendition of native ads.
  • The biggest distinction between the new pages is that they carry space for paid Follower Ads to grow their user base.

Tips and Tricks for Working with Different Blogger Verticals [INFOGRAPHIC]

Trends:

Hey Dude! You Can Market to Men on Pinterest, Too

  • At the beginning of 2012, women made up 80% of the audience on Pinterest; over a year later, the male audience reached 30% on Pinterest.
  • While women may still outnumber men on Pinterest, it’s a sign that guys are feeling more comfortable with the platform- that, and they might just want to see what their wives and girlfriends are pinning to their “For the Boyfriend” boards.
  • Brands are missing an opportunity to market to the growing amount of men joining Pinterest.

Social Campaigns & Case Studies:

Sexy Liberal How does a comedy tour reach a targeted audience to drive advance ticket sales?

  • Sexy Liberal wanted to drive ticket sales for an upcoming comedy show in Chicago.
  • With Promoted Accounts and Promoted Tweets, @SexyLiberal generated record-breaking advance ticket sales, selling the same number of tickets in one hour that they had sold over a three-day period using other social media platforms.

JC Penney Gets Sassy With Kmart Over 'Jingle Bells' Ad

  • In response to Kmart's "Jingle Bells" ad that has gone viral, JC Penney sent a lighthearted exchange via Twitter.

Ford Bucks Tradition with Plan to Unveil All-New Mustang on Instagram

  • For the first time Ford will debut their newest Mustang on Instagram and Facebook.
  • Instagram paired Ford with 15 key influencers for Mustang Inspires, a microsite showcasing daily 15-second Instagram videos posts that capture inspirations about the car over the past five decades
  • Users will be invited to upload their own photos and videos via hashtag #MustangInspires.
  • The campaign will help the Mustang community share and connect these personal moments in not just words, but photography and video.

How #SFBatKid Saved the Day, Melted Our Hearts and Won the Internet

  • Detailed insight on how a social media campaign can go viral in just one day.
  • Touches on the use of Reddit for the campaign.
  • The very first tweet from @SFWish on #SFBatKid received 10 retweets and five favorites. By the day of the event, President Obama’s tweet about #SFBatKid reached 40 million followers and was retweeted more than 8K times.
  • Teamed with local companies because the Bay Area MAWF knew it would be promoted widely across their networks, particularly with organizations with mainstream reach (San Francisco Giants) or a strong media presence (San Francisco Chronicle).

About Social in Five

The Tilson PR Social in Five is a weekly recap of social media news including tools, trends and campaigns making headlines.

“The goal of social media is to turn customers into a volunteer marketing army.” – Tilson PR

 

Read 13857 times Last modified on Wednesday, 05 February 2014

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