Seize the Moment– Smart brands today use real-time marketing so that they can strike while the iron—or scepter—is hot. Check out this collection of ads, curated by USA Today, that showcase how a host of brands seized the day by having clever ads that were at the ready.
It’s not Mum, it’s Meme – curating news surrounding anything new and sensational, albeit a bundle of joy or a new bundled product or service, is a great way to get people talking about and evangelizing your brand. Check out these fun memes linked to the birth of the Royal Baby.
Be Relevant– Figure out a fun, likeable way to bring some relevancy to your brand. Create a survey and poll your public to gauge what people really think. Or get creative and shape your brand into something that gets people talking, a la Play-Doh. Charmin followed suit making its own play for a piece of the royal throne.
Put it in Perspective– while we all can’t be born into royalty, we do know what it means to love a child without condition. Pampers leveraged the timeliness of the royal birth and turned it into something touching so that their target could easily connect the brand to something meaningful.