Dunkin’ Donuts National Donut Day

Dunkin’ Donuts National Donut Day

Tilson PR leveraged National Donut Day to bring awareness to Dunkin’ Donuts by merging consumer promotion, media drops and proactive pitching to generate serious talk value across South Florida.

Challenge
Generate buzz and awareness for Dunkin’ Donuts on National Donut Day.

Strategy
Give away free product to get consumers and media buzzing about the brand and its new menu items.

Execution
To honor National Donut Day on June 1, Dunkin’ Donuts launched a sweet deal for donut lovers everywhere. Participating Dunkin’ Donuts restaurants in South Florida offered guests a free donut of their choice with the purchase of any beverage.

Through press communications and social media outreach, Tilson helped communicate the promotion and Dunkin’ Donuts’ offering of more than 70 varieties of donuts, including beloved flavors such as Boston Kreme, Glazed and Chocolate Frosted.

The campaign also allowed the South Florida franchise network to promote limited time offerings including new donuts inspired by Men in Black 3.

Results

  • Tilson secured more than 32 million total media impressions
  • Results included regional placements in outlets such as The Florida Times-Union, The Palm Beach Post, South Florida Sun-Sentinel, ABC Action News in Tampa, Miami New Times, SunSentinel.com, WFLX.com, WPTV.com and Examiner.com.

 

 

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