Multicultural Marketing & Public Relations
55 million Hispanic people live in the United States. They make up approximately 17% of the US population. They’re one of the youngest ethnic groups, with a median age of 29. And they’re growing by 2% on a year-to-year basis.
Is your business targeting specific market segments of the population as well as it could be?
It needs to. To put it simply, the U.S. has a diverse, multicultural population. Ourdeep understanding of the fast-growing diverse Latino community on a regional and national level allows us to position your business to prosper with multicultural audiences.
Hispanic Marketing at TilsonPR
TilsonPR has extensive experience targeting the Hispanic population.
We’ve worked with both Telemundo and Univision, the two leading Spanish language broadcast TV networks available in the United States. Since we’re located in Florida, we’re relatively close to Telemundo’s headquarters, which is located in Hialeah, FL. This gives us access you won’t find at many other PR firms.
One of the more interesting examples of our success can be found on Miami.com. Former Saved by the Bell star Mario Lopez ate at one of our client’s restaurants, Bonefish Grill. We made sure Miami.com knew about it. Not only did they write about the way that Lopez enjoyed the Bonefish Grill experience. They also talked about the new menu that Lopez had come to appreciate:“a sea bass with mango coulis, a raw bar as well as crabcakes.”
How well do you know your audience? The Tilson team can assist you in identifying and targeting the right people. No matter how specific, broad, or diverse your audience might be, we have the skills and the solutions to get people talking about you. First, you’ll need to talk to us—give us a call at 561-998-1995.