Bonefish Grill

Bonefish Grill

As new restaurants open in markets with critical mass, smart PR programming is essential to survival. Tilson PR serves as a vital team member for all Florida-based Bonefish Grill locations, masterminding all elements of publicity and grand opening from VIP events, strategic charity partnerships and hands-on media outreach.

Challenge
Generate market wide press coverage and advanced opening buzz for new Bonefish Grill restaurants.

Strategy
Merge the excitement of a new restaurant opening with a local charity cause.

Execution
To build buzz and excitement for new Bonefish Grill restaurants as they open across the state of Florida, Tilson executes strategic media relations programs that begin several months before opening.

Pre- and post opening, Tilson arranges media dinners for each new restaurant, bringing top media contacts and bloggers in the market to experience the food/atmosphere. Tilson also executes Charity Night Extravaganzas, identifying the right charitable partner and then executing an event that brings more than 200 people to the restaurant. One hundred percent of proceeds are then donated to a local charity partner to help cement goodwill and create passionate brand ambassadors who can help build buzz about Bonefish Grill’s delicious menu and welcoming dining experience.

Tilson also coordinates a series of grand opening events including official ribbon cuttings, dignitary/VIP dinners, and on-air TV cooking segments.

Results

  • Media placements include outlets such as Orlando Sentinel, Sun Sentinel, Orlando Business Journal, and the Miami Examiner.
  • Raised over $100,000 for local charities including YMCA, American Red Cross, Debbie Rand Memorial Service League, Arnold Palmer Foundation, American Heart Association, Florence Fuller Child Development Center and the Schoolhouse Children’s Museum.

     

Contact us

 1001 Yamato Road #300
      Boca Raton, FL 33431

888.397.7878

 561.998.1995

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